Apple CEO Tim Cook is quoted as saying:

“Our whole role in life is to give you something you didn’t know you wanted and then, once you get it, you can’t imagine your life without it.”  

They have accomplished their goal many times in the past.  If you have an iPhone, iPad, or iPod you can likely testify.  Most everybody was content to not have a smart phone before June 29, 2007.  But the release of the iPhone changed everything in the phone industry.

Likewise on April 3, 2010 when the iPad was released many were skeptical and critical.  Some thought there was not a tablet market.  Why would people want a tablet when they have laptops that can do so much more?  Yet, now the tablet market is a hugely significant if not leading part of the computer industry.

Apple has been successful with these devices because they are simple to use and become a part of our everyday life.  They change the way we live and work.  They often become devices we seldom put down.  We use them daily, for many hours a day.

So how does this relate to winning souls for Jesus?

Read the quote again by Tim Cook and relate it to the gospel of Christ. When I considered this quote, I thought; this is what I am trying to do too!  Most folks we come into contact with on a daily basis are not living with Jesus daily.  They may have faith in Him, but they are not walking as His disciple.  They do not know they were created for so much more!  They have a gaping hole in their chest the shape of a cross, that only Jesus can fill, but they don’t know it!  Any superficial faith in Jesus is more cultural than spiritual.

The church’s job, my job and your job, is to give them Jesus.  We have to help them realize there is so much more to life.  Isaiah talked about those who do “not regard the deeds of the Lord” (Is. 5:12).  They don’t stop to consider spiritual things.  They must realize they are lost without obeying the gospel (Eph. 2:1-10, 2 Thess. 1:7-10).  They must realize that true joy, hope, peace, and happiness comes through Christ (Rom. 5).

Here is the wonderful part, once they get Jesus, I mean truly get Jesus, they will not be able to imagine life without Him.  

Go tell someone about Jesus!  Expect resistance.  Expect them to not really want to know about the gospel.  But be persistent.  Keep praying.  Find ways to talk to them about faith, church, and God.  Don’t give up, because if you can get them to realize their need for Jesus, Jesus will change their life!  And they will not be able to imagine life without Him!